During two live show days on 8 and 9 December 2020, online attendees will be able to browse the virtual exhibition and visit booths, attend live video calls and product demos, watch real-time and on-demand conference content, and network with fellow attendees in the digital Networking Lounge. They will also be able to revisit the exhibition hall to continue to learn all about the products and services that can help them overcome today’s challenges, reinvent their business, and thrive in the post-COVID-19 world. This free-to-attend Virtual Expo has been designed to attract buyers of inflight passenger comfort and catering products and services, which will be showcased in the dedicated ‘Inflight’ exhibition hall. Meanwhile, the virtual conference programme will include a raft of content tailored to the Asia-Pacific, EMEA and Americas regions, covering the most pertinent topics including IFEC, World of Content, Interiors, Service & Catering, Comfort & Amenities, and Retail. This large-scale virtual trade show, which brings together the International Flight Services Association (IFSA), Onboard Hospitality, Future Travel Experience (FTE) and the Airline Passenger Experience Association (APEX), will provide a one-of-a-kind platform for the industry to come together en masse at a time when collaboration is needed more than ever before. I believe they are creating a truly unique opportunity for suppliers, airlines, airports, solution providers, product developers and manufacturers, by embracing and adapting key technology developments, which will spur new thinking and many more creative approaches to how we can all experience products and services in our new contactless world.