The Printing Industry Under the Influence of Internet Technology and Digital Media
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The Printing Industry Under the Influence of Internet Technology and Digital Media

The printing industry is very complex. It not only has many internal sub-industries but also involves many upstream and downstream related industries. It can be said that it is a huge industry system. The printing industry has a long history of development. Starting from the invention of printing in ancient China, printing technology has continued to innovate, forming a large industry, which we are almost engaged every day. Digital printing, 3D printing, other new emerging printing technologies will overturn and play new roles in printing industry markets.
Published: Jun 18, 2021
The Printing Industry Under the Influence of Internet Technology and Digital Media

Analysis of Global Printing Industry Market 2021

The printing industry in various countries around the world is undergoing changes under the development of Internet technology and digital media: the market size of the printing industry in the United States has declined significantly, and the printing industry in Canada, the United Kingdom, Australia, and Japan has also shown volatility and decline. Although the market size of China's printing industry has maintained a growth, the growth rate has been significantly lower than that in the past. With the development of Internet technology and the popularization of digital media, the development of the global printing industry is facing challenges. How to innovate will be the challenges that printing industry must face.

The Printing Markets in All Countries Are Affected by Digital Media and Internet Technology

The printing industry refers to an industrial project that uses direct or indirect methods to make images or text into printing plates, only uses printing ink to transfer the printing ink to paper or other printing objects under pressure, and quickly replicates in large quantities.

With the development of Internet technology and digital media, the traditional printing industry has been severely impacted. Whether it is the US market with high printing demand, or the relatively small market demand in Australia, the United Kingdom, and Canada, there has been a decline in demand to varying degrees. The printing markets are shrinking.

U.S. Printing Market:

American consumers are increasingly relying on the digital media and e-commerce market, and the decline in printed product sales and printing unit prices has also reduced the gross profit of the entire printing industry. From 2012 to 2020, the market size of the US printing industry shows a trend of volatility and decline. In 2020, the market size of the US printing industry dropped to 74.72 billion US dollars.

China Printing Market:

The market scale of China's printing industry has maintained growth, but the growth rate has decreased significantly. From 2014 to 2019, the market size of China's printing industry has shown a growth. The growth rate of the market size fluctuated from 2014 to 2018, but the industry growth rate in 2018 was still 4.30%. In 2019, the growth rate of the printing industry dropped to 0.59%, a drop of 3.7%.

The economy of China's printing industry accounts for about 15% of the total output value of the global printing industry, and the scale of the industry is close to the world's second-largest, making it an important printing processing base in the world. With the increasing improvement of printing technology and the deepening of environmental protection concepts, digital printing and green printing are the focus of the future development of the printing industry in various countries. It is estimated that in the future, about 50% of the world's printed matter will be produced on digital printing presses, and variable data printing will become the main driving force of the industry.

Other Printing Markets:

Under the impact of digital media, the printing industries in Canada, UK, Australia, and Japan have also encountered unprecedented challenges. From 2012 to 2020, the market sizes of the printing industry in Canada, the UK, Australia, and Japan have been fluctuating greatly. At the same time, under the influence of COVID-19, the market size of the printing industry has dropped to 6.888 billion yuan in Canada and UK in 2020; US$13.5 billion in the US, US$5.889 billion in Australia’s, and US$2.8 billion in Japan’s.

Competitions of Printing Markets

The competition pattern of enterprises in the international printing market is fragmented, with fierce competition in Asia and Australia. Due to the overcapacity and price pressures of various companies, as well as the mergers and acquisitions of printers, the addition of partnerships and innovations, market competition has become increasingly fierce.

Trends of Global Printing Industry

Looking back at the global printing industry in 2020, challenges and opportunities coexist. Driven by information technologies such as digitization, intelligence, and big data, the printing industry continues to bring forth the new. In the future, the printing industry will have rapid development in the packaging printing market, digital printing market, and 3D printing market.

Digital printing and 3D printing technologies are by nature more sustainable than traditional analog alternatives, and offer a way forward towards clean, efficient, profitable manufacturing. It’s an era the new beginnings and future opportunities in print technology.

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Published by Jun 18, 2021 Source :163, Source :itsfun

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