The Printing Industry Under the Influence of Internet Technology and Digital Media
Trend

The Printing Industry Under the Influence of Internet Technology and Digital Media

The printing industry is very complex. It not only has many internal sub-industries but also involves many upstream and downstream related industries. It can be said that it is a huge industry system. The printing industry has a long history of development. Starting from the invention of printing in ancient China, printing technology has continued to innovate, forming a large industry, and it is also an industry that we often meet every day.
Published: Jun 18, 2021
The Printing Industry Under the Influence of Internet Technology and Digital Media

Analysis of the status quo and development trend of the global printing industry market in 2021

The printing industry in various countries around the world is undergoing changes under the development of Internet technology and digital media: the market size of the printing industry in the United States has declined significantly, and the printing industry in Canada, the United Kingdom, Australia, and Japan have also shown volatility and decline. Although the market size of China's printing industry has maintained a growth trend, the growth rate has been significantly lower than in the past. With the development of Internet technology and the popularization of digital media, the development of the global printing industry is facing challenges. How to innovate will be what the printing industry must think about.

The printing market in all countries is affected by digital media and Internet technology

The printing industry refers to an industrial project that uses direct or indirect methods to make images or text into printing plates, only uses printing ink to transfer the printing ink to paper or other printing objects under pressure, and quickly replicates in large quantities.

With the development of Internet technology and digital media, the traditional printing industry has been severely impacted. Whether it is the US market with high printing demand, or the relatively small market demand in Australia, the United Kingdom, and Canada, there has been a decline in demand to varying degrees. And the market is shrinking.

  • U.S. printing market:
    American consumers are increasingly relying on the digital media and e-commerce market, and the decline in printed product sales and printing unit prices has also reduced the gross profit of the entire printing industry. From 2012 to 2020, the market size of the US printing industry shows a trend of volatility and decline. In 2020, the market size of the US printing industry dropped to 74.72 billion US dollars.
  • China Printing Industry Market:

    The market scale of China's printing industry has maintained growth, but the growth rate has decreased significantly. From 2014 to 2019, the market size of China's printing industry has shown a growth state. The growth rate of the market size fluctuated from 2014 to 2018, but the industry growth rate in 2018 was still 4.30%. In 2019, the growth rate of the printing industry dropped to 0.59%, a drop of 3.7%.

    China's printing industry has a long history, with numerous sub-industries, involving publishing, packaging, paper products, plastics, electronics, etc., and its products are used in various areas of national economic life. With the development of society and the progress of social life, the printing industry has continued to grow and develop and has gradually formed an industrial economic system with knowledge and informationization as the main content and that can affect international competitiveness. China's printing industry market has initially formed an industrial cluster, which has promoted the development of China's printing industry.

    The economy of China's printing industry accounts for about 15% of the total output value of the global printing industry, and the scale of the industry is close to the world's second-largest, making it an important printing processing base in the world. With the increasing improvement of printing technology and the deepening of environmental protection concepts, digital printing and green printing are the focus of the future development of the printing industry in various countries. It is estimated that in the future, about 50% of the world's printed matter will be produced on digital printing presses, and variable data printing will become the main driving force of the industry.

    Trends in China's Printing Industry

    With the rapid development of the Internet, the Internet has become an indispensable part of people’s daily lives. With the rapid popularization and market share of large e-commerce sites such as Alibaba and Taobao, many traditional companies have also joined the trend in response to the trend. Among the e-commerce industry, at present, it is estimated that there are hundreds of thousands of printing factories in China. The market competition is becoming more and more fierce, the printing costs are increasing, and the customers' requirements for prices and speed are also increasing. To ensure the continuous growth of future business volume, companies need to build a new business model to expand business opportunities, and network printing has become a necessary basic niche condition for printing companies.

    At present, China’s printing integrated business websites mainly focus on information release and ordering platforms, while large-scale e-commerce websites cannot directly convert customer requirements into orders. In this way, more and more printing companies have begun to build their e-commerce websites. Establish more channels through e-commerce platforms such as Alibaba to compete for business opportunities in online printing.

    Online printing can provide customers with efficient communication and services, and allow customers to make quotations, send files, and order by themselves. Shangy income puts forward a new concept of e-commerce for printing enterprises, which stabilizes old customers, develops new customers, and provides faster operations, new experiences, and E-commerce products and services. Only through unified batch price setting, simple and convenient processes, the attraction of personalized products, and the continuous improvement of service quality, can we better expand our business.

    The advantages of online printing are obvious. How to quickly build an e-commerce website is a problem that printing companies must consider. To build an e-commerce website by yourself requires planning, design, development, operation, and lease of space, which are relative to the cost of development and maintenance. Therefore, the concept of printing e-commerce SAAS is derived, which integrates printing processes, quotations, products, and operations, and introduces the concept of annual payment, ready-to-use, and launches an online printing business model.

  • Other printing markets:
    Under the impact of digital media, the printing industries in Canada, UK, Australia, and Japan have also encountered unprecedented challenges. From 2012 to 2020, the market size of the printing industry in Canada, the UK, Australia, and Japan has been fluctuating greatly. At the same time, under the influence of COVID-19, the market size of the printing industry has dropped to 6.888 billion yuan in Canada and UK in 2020; US$13.5 billion in the US, US$5.889 billion in Australia’s, and US$2.8 billion in Japan’s.

Global market competition

The competition pattern of enterprises in the international printing market is fragmented, with fierce competition in Asia and Australia. Due to the overcapacity and price pressures of various companies, as well as the mergers and acquisitions of printers, the addition of partnerships and innovations, market competition has become increasingly fierce.

The development trend of the global printing industry

Looking back at the global printing industry in 2020, challenges and opportunities coexist. Driven by information technologies such as digitization, intelligence, and big data, the printing industry continues to bring forth the new. In the future, the printing industry will have rapid development in the packaging printing market, digital printing market, and 3D printing market.

With the popularization of network printing, the choice and development of printing e-commerce have become more and more important, and only continuous adjustments can truly meet the needs and development of the market.

toner cartridge manufacturer
Referral Link
Published: Jun 18, 2021 Source :163, Source :itsfun

  • Print Industry
  • Asia / Pacific
  • Europe
  • North America
  • Global
  • Production Technology

Further reading

You might also be interested in ...

Headline
Trend
Explore Opportunities in the Maternal and Child Market
The market for women and infants will fluctuate with changes in the market population, and consumption patterns will also respond to changes in society, moving towards online and offline channels for simultaneous sales. Consumers will also pay more attention to the safety, comfort, and fashionable compatibility of products.
Headline
Trend
The Textile Trend Is Towards Intelligent Manufacturing and the Development of a Circular Economy
With the global economic development, the demand of the consumer market has driven the vigorous growth of the textile industry. However, under the business model of production-based sales, excessive production has not only caused environmental pollution but has also caused unnecessary waste of resources. Over the past few years, this has led the United Nations and the European Union, to begin to advocate "sustainability" and "environmental protection" as the focus of global development for the next 10 years.
Headline
Trend
Smart Logistics Transportation Equipment Continues to Evolve
Industrial automation has been a common trend in global industrial development. With the rapid development of technology and the complexity of product manufacturing, how to optimize the production efficiency of the factory through intelligent management and corresponding equipment supporting programs to achieve an intelligent factory and flexible manufacturing production is the latest direction in the development of the automation industry.
Headline
Trend
Four Major Markets Drive the Growth of Global Communications Industry Output Value
The four major markets of "consumer", "5G telecommunication network", "enterprise network" and "data center" will drive the growth of the global communications market in 2021.
Headline
Trend
Consumer Electronics Industry Revolution
The size of the consumer electronics market was worth US$1 trillion in 2019 and is expected to grow at a compound annual growth rate of more than 7% between 2020 and 2026. Industry participants continue to invest in the research and development of new consumer electronics products, including smartphones, smart wearable devices, and home appliances, which will drive market growth.
Headline
Trend
Accelerate the Development of Taiwan's Smart Transportation with Innovation
Through national key projects, the Taiwanese government announced that it plans to invest more than one trillion yuan in transportation technology to stimulate the development of convenient transportation and boost the Taiwan economy.
Headline
Trend
Packaging Machinery Combined with AI Automation Technology, Master Smart Data Technology
In the era of digitization of science and technology, only by mastering key technologies and continuously following technological changes can we consolidate our competitiveness. Nowadays, packaging machinery combines data connection, unmanned operation, green packaging materials, safety considerations, and enriches relevant intelligent data technology, so that it can continue to progress in the market.
Headline
Trend
Integrate Technology to Build A Strong Machine Tool Industry Ecological Chain
In the face of rapid changes in the international situation, seeking to expand exports and increase the added value of exports, we must also consider how to build a stronger industrial chain through industrial structure adjustment and international market layout strategies to improve the overall industry’s ability to withstand external shocks.
Headline
Trend
Combining the Advantages of the Optoelectronic Industry, and Upgrading the Manufacturing of the Technology Industry
The optoelectronic industry is one of Taiwan’s important technological industry developments, and it is included in many daily visible technological products. For example, a smartphone with more than one hand includes LED flash lighting, solar chargers, display panels, and touch panels. Control panels, optical lenses, image sensors, surface-emitting lasers, infrared sensors, laser focus sensors, and other upstream optoelectronic related products, as well as LiDAR technology in self-driving cars, so optoelectronic related products can be said to be various cutting-edge key components that are indispensable in technology products.
Headline
Trend
How to Deal with the Recycling of Used Batteries in Electric Vehicles?
The world is studying how to deal with the increasing number of discarded electric vehicle batteries.
Headline
Trend
Global New Plastic Economy Commitment
Plastic issues cover a wide range from waste such as bottles and cans to microplastics and are inseparable from the lives of the general public. The environmental problems caused using many plastics have long been widely recognized around the world. Blindly recycling can no longer solve the huge plastic pollutants. Seeking a comprehensive transformation of the system is the fundamental way.
Headline
Trend
Analysis of Bicycle Industry Trend
With the advent of the E-Bike generation, how should Taiwan’s bicycle industry develop?
Agree