China Printing Industry Market:
The market scale of China's printing industry has maintained growth, but the growth rate has decreased significantly. From 2014 to 2019, the market size of China's printing industry has shown a growth state. The growth rate of the market size fluctuated from 2014 to 2018, but the industry growth rate in 2018 was still 4.30%. In 2019, the growth rate of the printing industry dropped to 0.59%, a drop of 3.7%.
China's printing industry has a long history, with numerous sub-industries, involving publishing, packaging, paper products, plastics, electronics, etc., and its products are used in various areas of national economic life. With the development of society and the progress of social life, the printing industry has continued to grow and develop and has gradually formed an industrial economic system with knowledge and informationization as the main content and that can affect international competitiveness. China's printing industry market has initially formed an industrial cluster, which has promoted the development of China's printing industry.
The economy of China's printing industry accounts for about 15% of the total output value of the global printing industry, and the scale of the industry is close to the world's second-largest, making it an important printing processing base in the world. With the increasing improvement of printing technology and the deepening of environmental protection concepts, digital printing and green printing are the focus of the future development of the printing industry in various countries. It is estimated that in the future, about 50% of the world's printed matter will be produced on digital printing presses, and variable data printing will become the main driving force of the industry.
Trends in China's Printing Industry
With the rapid development of the Internet, the Internet has become an indispensable part of people’s daily lives. With the rapid popularization and market share of large e-commerce sites such as Alibaba and Taobao, many traditional companies have also joined the trend in response to the trend. Among the e-commerce industry, at present, it is estimated that there are hundreds of thousands of printing factories in China. The market competition is becoming more and more fierce, the printing costs are increasing, and the customers' requirements for prices and speed are also increasing. To ensure the continuous growth of future business volume, companies need to build a new business model to expand business opportunities, and network printing has become a necessary basic niche condition for printing companies.
At present, China’s printing integrated business websites mainly focus on information release and ordering platforms, while large-scale e-commerce websites cannot directly convert customer requirements into orders. In this way, more and more printing companies have begun to build their e-commerce websites. Establish more channels through e-commerce platforms such as Alibaba to compete for business opportunities in online printing.
Online printing can provide customers with efficient communication and services, and allow customers to make quotations, send files, and order by themselves. Shangy income puts forward a new concept of e-commerce for printing enterprises, which stabilizes old customers, develops new customers, and provides faster operations, new experiences, and E-commerce products and services. Only through unified batch price setting, simple and convenient processes, the attraction of personalized products, and the continuous improvement of service quality, can we better expand our business.
The advantages of online printing are obvious. How to quickly build an e-commerce website is a problem that printing companies must consider. To build an e-commerce website by yourself requires planning, design, development, operation, and lease of space, which are relative to the cost of development and maintenance. Therefore, the concept of printing e-commerce SAAS is derived, which integrates printing processes, quotations, products, and operations, and introduces the concept of annual payment, ready-to-use, and launches an online printing business model.