Different Machine Tool Market Strategies in Different Countries

Major global machine tool market distribution areas

There are all kinds of machine tool manufacturers all over the world. Many new machinery factories have been born in newly industrialized countries. I often hear that "the machine tool is not about good or bad, it's just a question of suitability". It's up to the customer to decide. As far as the function of product function and the market size is concerned, there are markets dominated by "national conditions", which are more needed by the times. Let ’s look at the situation by region or country.

Machine Tool Market Situation and Strategies by Region

According to Sodic ’s president, Masaru Yanada, holding a comparison chart in his hand, the “world market” has seen the economy of 500 million people move. Based on 1994, the average GDP per capita of the 27 EU countries in 2007 increased by 50%, of which Ireland increased by 231%, more than double the performance. Even for a very small country, Switzerland has a 37% increase in performance. In contrast, Japan does stay at a 6% increase. Last year, at the EMO exhibition site of the European machine tool Hannover, Okuma Iron & Steel Co., Ltd. stated, "Unchanging the industrial society and pursuing the unexplored market of the" growing up "industry, one after another has a chain reaction. Eastern Europe, Russia, and other markets "Even several countries on the west side are also nourished." According to President Matsuura Seijun of Matsuura Machinery Works, "Europe began to fall in the 1990s, and after reorganization, the economy and circulation industry developed again. According to AMADA, "The market continues to expand, Romania, Macedonia, Serbia, etc. Due to the large market, the demand for the workload is high, and there is indeed a shortage of staff." According to Masahiro Masahiro ’s business director of Mitsubishi Electric ’s Mechtoronics Business Unit, “European boom is good everywhere.” In the 1990s, the EU Commission implemented the "Gate-Way to Japan" plan to strengthen the promotion of the Japanese market. Facing Japan's huge trade surplus, what is urgently needed is "more purchases." But like a car driven by a left-hand drive, it cannot be sold because of different national conditions.

Since the 1980s, the United States has been able to say that it has "divided from industrialized society." The strength of the United States in machine tools has gradually been underestimated, but its area and population are the third in the world, and its GDP is 12.36 trillion US dollars (PPP: 2005 data). 1st place. Therefore, the strength of this country needs to be recognized again. President Watanabe Min, the founder of Captain Industry, a company that deals with imported products extensively, saw the foundation of the country ’s manufacturing industry when he visited the Ford Museum and said, "The machine tools on display have a deeper history than Japan. When needed, just the production of bearings requires the production of grinders, starting with no skilled workers or manual labor, and mechanized. Auto Meshion can be said to be the United States. " In addition, "Before independence, the United Kingdom did not teach mechanical technology to the United States, which is a land of emigration. However, in order to fight the United Kingdom, the first residence of the people must have a Winchester-style burst rifle (Winchester), and Cole the special automatic pistol (Colt) has the so-called base industry. Since the indispensable is iron ore or rare metal (Rare metal), the required materials can be found. Therefore, based on these backgrounds, the United States has to manufacture It can be said that machine tools are not difficult. " In addition, in the shopping street in Seattle, in the underground parking lot, a drilling machine or a lathe is placed. "The products that are sold can be bought by ordinary people and used in their own garages. Therefore, it can be thought that the machine tool is the average family Props used ". The import of machine tools (such as photos) made by Hass from the United States, as well as the import minister Itochu Mecha Toronics HFO Promotion Department, is also very far-reaching. HFO (Hass Factory Outlet) is a world machine tool brand that has only been established in the past 10 years as far as the logistics system of the Hass brand is concerned, there are the following rules: 1. Must have a display room. 2. Do not sell products of other brands. 3. Services are handled by your own company. 4. Parts inventory must be done. The 22-year-old Hass only sold 12,000 machines in the first 10 years but has sold 70,000 units in the next 10 years. Mainly American core company Boeing, etc., has a lot of procurement performance. It can be said that he was given the gift of improved internalization and efforts to lower the original price rate. Looking at the car example, it is not like the Lexus brand, but the popular Carroll, FORD. Their philosophy is to pursue prices that are easy to get started, so they can be used by many small factories.

According to the president of ZAIGO, the manufacturer of optical measuring instruments, the strength of the United States is esoteric. The company not only has a Ph.D. in engineering but also has many Ph.D. employees in physics. Here we pursue the limits of the principles and principles of physics and develop the technology from them. Whether this is similar to the United States beyond the limits of engineering skills, belongs to the true meaning of process technology. ZAIGO does not use "manufacture products and sells itself", but uses optics to solve some measurement problems. It thinks that it is a supplier of optical problems.

Whether it is Japan or German machine tools, it is still welcomed by the public. Germany's GDP was US $ 2,362 billion (PPP: 2004), ranking fifth in the world. Industrial strength is rated very high. According to President Farf.Raina of DMG Japan, "The technology or product that responds to on-site sound will be adopted by customers." It can be said that they created the stage. In addition, it can be pointed out that the Germans, after formulating rules or specifications, followed by the national character. As far as the German Meister system is concerned, at the age of three years of entering the enterprise at the age of 17, at the enterprise's three years, working in the enterprise while learning the school's theory. After it has obtained the qualification, it is valid to go there. For example, "Someone was a bank clerk before he came to Japan. When he stood in front of a lathe, he just started to feel stupefied. To cooperate with tens of millions of yen machinery for processing operations, it would be good if he had obtained the qualification to operate the machine before. Now, the job is very generous. It’s like getting a chef ’s certificate. "

In Germany, designers usually go to the processing site, try their own designs, edit the processing program, and produce on-site in many cases. DMG Corporation announced the excellent CNC controller "ERGO line" at the EMO exhibition venue last year. The large display screen and operating keyboard can change the angle. The required functions are prepared, and the unnecessary functions are removed. The position of sight height and the length of the wrist are all ergonomically analyzed and designed. In addition, a waist-mounted controller is also introduced if necessary. In Germany, the Lianbang Statistics Bureau investigates the customer's standard body shape and formulates it, and the manufacturer develops based on this data. The head of the Japanese branch of MK Fulanken, a cutting tool company, also emphasized that designers should try it themselves. The perseverance of the cutting processing ability can only get a high evaluation. The use of processing machinery without strength will not show the introduction effect. In order to avoid being involved in price competition, therefore, we tried to accumulate inherent technology. Let the principles and principles not be broken. The head of the sheet metal business department of Tolmp Corporation in the sheet metal industry compared the Japanese and German thinking models. Japanese manufacturers are considering the convenience of after-sales maintenance in the future, so they use standard tools as much as possible, but Tolmp's idea is quite the opposite. If you do not use your own set of tools, you can't perform processing operations at all. Therefore, there are differences in starting point considerations. President Arai of the Nagara Company of Sheet Metal Industry and President Yan said heartily, "Depending on the situation in the current country, it suppresses the original factory's concept and cooperates."

In the world of manufacturing, it is Sweden in the Nordic Kingdom that issues its own presence. Its land area is 54th in the world, with a population of about 9 million people, ranking 88th in the world. Judging from the national strength index, it is not high. GDP ranks 33rd in the world, with Austria, Greece, etc. above it. But in these countries, there are very few brands that have to compete with Sweden's VOLVO, SABA, SKF, SANDBIG, SEKO, TOLLS, etc. Swedish steel products, because of their high-quality iron ore, have been famous in the European market since ancient times. SKF is a company that has been trained by its strong customers in the paper, fiber, and iron industries. It can be said that it is a regional specialty to manufacture bearings and other products centered on Swedish steel in its own country. According to the president of Seko Tools Japan, "Since living in a cold and sparsely populated country, mechanical machines can be said to support people's living aids. Volvo or SABA cars are made of steel and are strong, even if they are scratched on ice the impact will not be damaged. It is not as simple as a Japanese car. It is only to protect the people in the car from hitting the body (Crusher Blue, Body). Since the Iron Age, Swedish steel has a sharp performance but failed to become the protagonist of Europe. The president said, "This can be said to be indispensable for survival, just like a dark horse."

When thinking about manufacturing in the future, it is inevitable to think of China. Due to the impact of the Cultural Revolution, it can be said that it is 30 years behind in terms of technology. According to a professor at the Graduate School of Policy Research, "During that period, other Asian countries will further accomplish what they could not have done." The people at the scene were amazing. They were created not by the cadres, but by the sweat of the staff at the scene. " What can be pointed out is that China's manufacturing strength has returned to its original point. Supporting the so-called motherland of China is supported by the overseas Chinese capital that has succeeded overseas. One of the members of the Youjia Industrial Group, which has dealings with many Japanese companies, the manufacturer of the P board processing machine, and the president of TAKEUCHI, made a comparison between Japan and China. Embracing the tension of competing for survival, as far as successful people in life are concerned, they are not aiming to make more money, but are working cautiously from morning tonight. Unremittingly embrace the "market is cruel" tension. This is the ideal of President Maeno who cuts off his wealth and pursues business participation. "Their life transactions are like the world of the Three Kingdoms, forming a living community with high corporate partners." The president said, "Japanese people have their own strength for Japan's strength of 10 points. This idea is wrong. In fact, of the 10 points, their own strength is only 4 points. The other 6 points should belong to the achievements of the predecessors of Japan's glorious scenery have been created. The surrounding countries have begun to master the strength of 5, 6, and 7 points, "which also sounded the alarm bell of the current status of Japan. As an example, Japan used to support Taiwan's machine tool industry in its infancy. Forty years ago, Japan transferred its manufacturing line for locomotive engines to Taiwan. At that time, it needed to bring tool machines for processing from Japan, and Dongtai Seiki, which was established with financial assistance from Japan. According to the director of the company’s Tokyo sales office, Mr. Takahashi Katsuji, "Taiwan ’s machine tools are exported to about 70%. In the real world of overseas Chinese, the price is first, and the function is second, and there is no quality concept above the price. From the perspective of Taiwan, Japan ’s high speed and high precision seem to exceed the needs of its customers. " At present, there are about 300 machine tool manufacturers in Taiwan. In terms of population ratio, Taiwan can be said to be a "tool machine-building country." Shanghai Banking Corporation, which is mainly based on the slide rail system, has established strongholds in the world's major industrial countries, or the layout of agents, and has prepared a rapid response system. However, the company also considers the cultivation of the next generation, which is the responsibility of the company. It is mainly based on engineering students and has created the "Silver Award", which is selected through the third-party organization and praised. It can be said that such corporate sponsorship of culture and art has mastered the situation that advanced industrial countries should have.