Taiwanese frozen bakery manufacturer Homepay Food Co., Ltd. is accelerating its corporate transformation by centering its strategy on modular frozen semi-finished products. With a focus on expanding its reach in Taiwan's breakfast industry, retail brands, and OEM sectors, the company is gradually establishing industry standards for ready-to-use baked goods, positioning itself as a key player in the cold-chain supply network.
Photo by https://www.homepay-go.com/
Focusing on OEM for Breakfast Channels:Modular Multi-Flavor Cheese Pie Solutions
Amid fierce competition in Taiwan’s breakfast shop market, Homepay Food has pioneered a “one-stop frozen dough solution” targeting high-turnover items such as cheese pies, tart shells, tortillas, and puff pastry cakes. In the cheese pie category in particular, the company offers diverse flavor profiles tailored to regional preferences, along with customized molds, pre-portioned sizes, and fast-thaw technology. These enable clients to cut down on R&D and ingredient preparation, turning on-site baking into a high-efficiency business model.
Factory Upgrades + Standardized Production:Entering Bulk Procurement and Export Branding
Starting in the second half of 2024, Homepay is executing the second phase of its factory upgrade plan by introducing freezing molders, intelligent packaging systems, and low-temperature logistics warehousing. With these upgrades, existing product lines are being processed through standardized and modular workflows. As a result, the company has successfully entered bulk foodservice procurement, convenience store pre-order systems, and frozen food selections in Southeast Asia’s bakery distribution channels. Internal estimates predict that frozen cheese pie shipments could exceed 12 million units in 2025, with overseas sales contributing more than 30% of total revenue.
Stability, Safety, and Readiness at the Core:Redefining the Frozen Bakery Value Chain
Homepay Food is not only strengthening its supply capabilities but also building a firm presence in end-user markets. In addition to helping breakfast chains streamline operational procedures, the company has enhanced its food safety management, fully implementing ISO 22000 and HACCP certifications and establishing a cold chain traceability system to ensure consistent product quality from dispatch to thawing. Responding to evolving consumer trends, Homepay is also developing plant-based puff pastry shells and fully vegan cheese pies to meet health-conscious and specialty diet demands.
Industry Insight:The Next Battlefield for Frozen Bakery Products
With the rapid growth of chain breakfast shops, convenience store ready-to-eat meals, takeaway bakeries, and central kitchens, frozen ready-to-bake products are emerging as a crucial link in outsourced kitchen operations and standardized supply chains. Leveraging product stability and high modularity, Homepay Food has become a core partner for many brands in their store expansion journeys—elevating frozen semi-finished products from a supporting role to a core process technology provider in the modern bakery industry.
