Analysis and Outlook of the Global Motorcycle and Scooter Market
The main global motorcycle and scooter market is concentrated in Asia
The world's top 10 motorcycle and scooter markets are in order: China, India, Indonesia, Vietnam, Brazil, Thailand, the Philippines, the United States, Pakistan, and Taiwan, that is, 8 countries are located in Asia. The main growth momentum of global motorcycle and scooters is concentrated in developing countries such as China, Southeast Asia, Africa, and Latin America.
The European motorcycle and scooter market has become saturated, coupled with the debt crisis in the euro area, and future growth is limited. Under the influence of the global financial turmoil in 2009, market sales declined sharply. In 2010, the main sales markets were Italy, France, Spain, Germany, and the United Kingdom. Although many European countries proposed several economic revitalization plans, they were affected by countries such as Greece and Spain. The bond crisis has affected the euro area, sales are still weak, and future growth will not be large.
The growth momentum of motorcycle and scooter sales in the Americas comes from emerging countries in Latin America. In 2008, the United States was affected by sub-prime mortgages and its market sales dropped by 1/3. Although it is still the top 10 domestic sales in the world, its influence is declining year by year. The market is mainly streetcars. Brazil in Central and South America has gradually grown its motorcycle and scooter market in recent years and has already surpassed the United States to become the world's fifth-largest market. In addition, Brazil is actively investing in infrastructure construction and has great potential for future development.
Asia is the world’s largest motorcycle and scooter market with rapid development in the future. In 2010, China’s economic growth rate was 10.3%. Strong domestic demand drove overall economic growth. Although limited motorcycle sales, it still did not affect its motorcycle and scooter sales. The annual sales volume exceeded 27 million. Vehicles. In addition to China, India, and Indonesia also account for the second and third places in global sales, plus Vietnam, Thailand, the Philippines, and other places, which together account for nearly 90% of the market size. With the economic growth of Southeast Asia in the future, the market will continue to grow.
Domestic sales have become saturated, and we are committed to expanding export sales. Taiwan's motorcycle and scooter market has become saturated. The number of motorcycles and scooters in Taiwan is about 1.6, that is, the average person owns more than one motorcycle and scooter. Therefore, in recent years, manufacturers have gradually devoted themselves to export sales. In 2010, the export ratio was 47.2%; the main export regions are Southeast Asia (44.58%) and Europe (43.88%).
Characteristics of the global motorcycle and scooter industry
Due to the complex structure of motorcycles and scooters, the industry has the following characteristics: focus on service, high pollution, technology-intensive and mass production, focus on research and development, and technical cooperation. Compared with other industries, there are many motorcycle and scooter parts projects, and the technologies required for production are broadly similar to those of automobiles. Therefore, the motorcycle and scooter industry are a high-tech intensive industry. To pursue production efficiency, manufacturers often adopt the Zhongwei system to reduce costs.
Although the motorcycle and scooter industry has entered a mature stage in developed countries, overall, in response to the changes of the times, the motorcycle and scooter industry has actively developed new products and used various possible technological innovations to increase the utilization rate of motorcycle and scooters. It is still under continuous development.
The competitive situation of the global motorcycle and scooter industry
The global motorcycle and scooter market is dominated by motorcycles. Motorcycles and scooters originated in Europe and the United States. In the early days, the leading manufacturers of the global motorcycle and scooter industry were mainly in Europe and the United States. However, after the Second World War, Japanese motorcycle and scooter manufacturers took advantage of the rise, and the use characteristics of motorcycles and scooters were suitable It is used in developing countries, so in recent years, Japanese has gradually become a global leader. The Asia-Pacific region is currently the world's largest motorcycle and scooter market. Motorcycles and scooters are easy to use, suitable for a wide range of roads, have cargo capacity, and do not take up space. Therefore, the product application range is wide. In emerging countries, motorcycles and scooters are mostly used for commuting and cargo; In developed countries, motorcycles and scooters are considered for leisure and competition purposes and for commuting for young people.
In addition, the motorcycle and scooter industry have the characteristics of capital and technology-intensive, industry-related effects, obvious international competition and cooperation, and consideration of social costs. Therefore, government laws, per capita income, transportation infrastructure, and other factors will affect the development of the motorcycle and scooter industry. In developed countries, barriers to entry are high and barriers to imitation are high. However, in developing countries, due to the short time of industrial development and the people’s inadequate awareness of intellectual property rights, barriers to entry are low and barriers to imitation are low. The design of the best-selling model is easy to be copied and remade.
In terms of export of motorcycle and scooter production, the main competitors are developing countries such as China, India, Thailand, Indonesia in Asia, Brazil, Colombia in Central and South America and Slovenia and Turkey in Eastern Europe; in terms of technology export, Competitors in the industry are Italy, Spain, Germany, Japan, the United States, and other countries.
On the whole, potential competitors in the motorcycle and scooter industry can be divided into two major parts: domestic sales and foreign sales; in terms of domestic sales in various countries, potential competitors in the motorcycle and scooter industry are mainly industry-related companies, such as vehicle manufacturers, component manufacturers or Other companies interested in the motorcycle and scooter industry, etc.; but for export, developing countries or low-developed countries will invest in the future when the demand for motorcycle and scooters gradually increases with the progress of the economy, the increase of national income and the development of cities. The production of motorcycles and scooters will be a potential competitor in the international motorcycle and scooter industry.The European and American markets as a whole are in decline, and the Asian market has great potential
Looking at all continents in the world, the major European markets experienced slight growth in 2017, except for Italy, and France was close to flat. Others, such as Germany, Spain, and the United Kingdom, all declined in 2017. Brazil, the major market in the Americas, has been affected by the economic downturn in recent years. Can help the economic recovery through export sales.
Asia is a major motorcycle and scooter production center in the world. In addition to India, China, and Indonesia, which account for the top 3 in global sales, Vietnam, Thailand, Pakistan, Malaysia, the Philippines, Taiwan, and other places total more than 90%. With the economic growth of Southeast Asia, The market is expected to continue to grow.
In 2010, the world's top five motorcycle and scooter sales countries were China, India, Indonesia, Vietnam, and Brazil. The main markets have shifted from developed countries such as Europe, America, and Japan to developing countries such as Asia and Latin America. It is estimated that the global motorcycle and scooter sales will be in 2013. It can reach 71.47 million vehicles. In the development of product trends, motorcycles and scooters will move toward environmental protection and energy conservation, but government policy support and whether manufacturers can introduce prices acceptable to consumers will affect the pace of development of environmentally friendly and energy-saving motorcycles and scooters.
Under the regulation of environmental protection issues, the motorcycle and scooter industry are mainly developing in the two directions of jet engines and electric motorcycles and scooters. However, the development of electric motorcycles and scooters is relatively slow due to the bottleneck of battery research and development and manufacturing costs, but the future development space is still highly anticipated.