The Development Trend of the Sports Industry in France
Market News

The Development Trend of the Sports Industry in France

The France sports climate is booming. More than 58% of residents of the Greater Paris area exercise at least once a week for at least 30 minutes each time. Among them, indoor sports such as yoga or Pilates accounted for 13%, the largest proportion, followed by walking 12%, jogging 8%, swimming, cycling, muscle training, and other sports activities. Paris has ample public space where people can exercise without spending money, but there are also various specialized paid fitness centers in the city.
Published: Dec 27, 2021
The Development Trend of the Sports Industry in France

As the COVID-19 epidemic spread around the world, the e-commerce penetration rate during the closure of France in 2020 rose from 86.1% to 88.7%, a record high. Online sports teaching courses are popular, and people are turning to buying dumbbells, yoga mats or stretch bands, etc., to exercise at home. In addition, to avoid close contact by taking public transportation, the number of people who switched to using bicycles, electric bicycles, or scooters as transportation also increased. The Paris government has also planned many bicycle lanes to cope with the growing number of bicycle users. It can be expected that the demand for buying bicycles or bicycle repairs will continue to increase.

Overview of changes in the lives of French people in the post-epidemic era:

  • France has a population of 67 million, and about 30 million exercise regularly at least once a week. Among them are 14.5 million women whose favorite sports are hiking, cycling, swimming, bodybuilding, track and field, and yoga.
  • After the implementation of the first wave of city closures, people in France were not allowed to go out. Family members stayed at home longer, so parents and children had a lot of time together and began to play various puzzle games, and exercise together.

An overview of the impact of the post-epidemic era on the French sports goods market:

  • After the implementation of the first wave of the epidemic, the French government announced the "Bicycle Project", encouraging French people to use bicycles as a means of transportation. In May 2020, the plan was expanded to triple the use of bicycles and increase the number of bicycle users. 70,000 old bicycles were repaired in France within 20 days, with each repair cost being about 60 Euros. The French government hopes to train 500 bicycle mechanics every year and award certificates.
  • Another important plan of the French government is to designate temporary bicycle lanes. Technical support will be provided by the "Risk, Environment, Mobile and Renewal Design Center" (CEREMA) to provide technical specifications and encourage provincial and county governments and their subordinates to allocate funds to this program. Total investment in this green project is expected to be as high as 1 billion euros.

Sports goods popular in France in the post-epidemic era:

  1. Bicycle:
    In 2020, the value of bicycle sales increased by 10%, reaching 2.329 billion euros, and the sales volume reached 2.65 million. Examining the evolution of sales in the past 3 years, the trend is to reduce sales by 2%, but the overall sales value of bicycles continues to grow. In the bicycle sales market, not only did urban bicycles fell by 5%, and cross-country bicycles declined by 10%, but road racing bicycles increased by 9%, and electric bicycles became a hot-selling product with a substantial increase of 12% (388,000 units sold, accounting for 15% of bicycle sales, total sales of 677 million euros, a growth rate of 23%). The average selling price of electric bicycles is 1,749 Euros, which is the main product in the current bicycle market, accounting for 45% of the market rate. The electric bicycle market has only developed in recent years. Most people only use it as a tool for daily movement, but now it has slowly entered the world of sports bicycles, and the market has begun to grow.
    With the greater the efficiency, lighter weight, and longer endurance of bicycle motors, electric bicycles have attracted countless off-road bike enthusiasts. French people have also changed their buying mentality. They have begun to focus on quality and sustainability. The average selling price of bicycles has also increased due to the improvement of bicycle quality, rising from 364 Euros in 2018 to 566 Euros in 2019. Sales channels have not changed much. Chain retail stores account for 55% of sales, sports goods stores 33%, and e-commerce website sales 9%. At the beginning of 2020, bicycle sales in France increased significantly by 20% due to a transportation strike. However, the outbreak of COVID-19 suddenly cut off the momentum of development and 2,400 bicycle shops fell into the abyss overnight. The French Sports and Cycling Association made a preliminary assessment of the public crisis in the first half of the year. Later France lifted the closures on the city and implemented social distancing safety regulations. Municipal governments have designated special bicycle lanes and the central government has offered subsidies for electric bicycles to promote the bicycle market.
  2. Golf:
    Many large-scale sports events in France have been canceled due to the epidemic. Members of the French Golf Association are operating about 700 golf clubs in all regions of the country, and about 100 small courses in city centers remain open. It is one of the few sports allowed under COVID -19 restrictions. After nearly three months of lockdown, nearly all golfers were eager to return to the courses and breathe fresh air. Although golf courses have benefited from the lifting of the ban and the return of customers and new members, the golf industry is still inevitably suffering economic losses.
  3. Road running supplies:
    Hiking is the sports activity of walking or running in nature. Running and walking are some of the most important activities for French people. 40% of French people enjoy ocassional running or hiking. In the past 5 years, 35% of French people have been hiking, because the vast majority of French people like to exercise in nature. Hiking activities do not require special equipment and can be done individually. Combined with the rich natural resources all over France, there are many world-renowned walking and hiking routes, which promote the development of hiking, tourism, and sports in France.

Opportunities and transformation suggestions for Taiwan's sports goods industry in the post-epidemic era:

  • In response to the epidemic, the French government adopted the closure of public places such as gymnasiums and indoor sports buildings to prevent the epidemic from spreading. This increased the popularity of online sports teaching courses. People started buying dumbbells, yoga mats or elastic exercise straps, etc. More and more people join online sports courses. Some gyms have moved the outdoors, and promoted individual classes such as boxing, which have led to an increase in the sales of various home sports products.
  • To avoid close contact while taking public transportation, the number of people who use bicycles, electric bicycles, or scooters as transportation methods has also increased. The Paris city government has also temporarily planned many bicycle lanes in recent days to cope with the continuous growth. It is expected that the demand for buying bicycles or bicycle repairs will continue to increase.
  • The Paris Bicycle Professional Exhibition (Pro day) was held in September 2020 to provide bicycle professionals the opportunity to display and purchase. The 2020 exhibition period was from September 20 to 22. Although it was affected by the epidemic, there were still 130 exhibitors exhibiting 400 brands. More than 1,800 bicycles were exhibited, and 3,200 professional buyers visited.
  • The French Maritime Ship Show is the largest indoor ship exhibition in France. It showcases various sailing boats and jet skis, water sports, navigation equipment, the latest technology, boat rental services, tourism, and fishing. The 9-day exhibition in 2019 attracted a total of 150,000 professionals and more than 800 exhibitors from 25 countries.
Published by Dec 27, 2021 Source :taiwantradeshows

Further reading

You might also be interested in ...

Headline
Market News
The Primary Challenge of Carbon Reduction in Supply Chains
Supply chain carbon emissions are 11.4 times greater than operational carbon emissions. Therefore, if companies are to move towards net zero, the effectiveness of supply chain carbon reduction will be an important key. However, supply carbon reduction faces two major problems: inconsistent calculation methods and low data transparency.
Headline
Market News
Understanding the Concept of Net Zero Emissions
With the pressure of international net-zero emissions and the clarion call for carbon tariffs in Europe and the United States, countries have formulated relevant policies to devote themselves to energy conservation and carbon reduction.
Headline
Market News
Examining the Global Market for Pneumatic Tools in Depth
With the development of weapons, machinery, and chemical industries, pneumatic tools have been widely used and developed.
Headline
Market News
Display Equipment Market: Global Overview and Industry Development Trends
In response to the COVID-19 epidemic, various countries have issued a series of bans, city closures and traffic restrictions, driving the demand for housing, working at home, online shopping, and home entertainment. This in turn has driven the demand for 3C products such as information and communications products. Among these, display panels have shown one of the greatest increases in demand, and the global display screen equipment market grew by 19% in 2020, reaching USD 13.52 billion.
Headline
Market News
Analysis of Global Pneumatic Tool Industry Market
With the development of weapons, machinery, and chemical industries, pneumatic tools have been widely used and developed.
Headline
Market News
Automotive Component Supply Chain
A hidden important market in the automotive supply chain is the automotive after market (AM) which is used to satisfy after-sales repairs, inspections, maintenance, replacement, or modification services, and is an important part of the automotive supply chain.
Headline
Market News
Industry Development of Garment and Apparel Manufacturing in Taiwan
The textile industry was a leading sector in Taiwan's early industrialization stage. The growth and achievements of the textile industry also led to the development of other industrial sectors. The garment manufacturing industries are downstream industries in the textile industry chain. Its upstream includes fiber manufacturing, chemical additives, spinning, weaving, dyeing and finishing, and other industries. The garment manufacturing industry are the processing stage in the industry chain. It is also an important industry that gives added value to textiles.
Headline
Market News
Opportunity Analysis and Industry Forecast of Industrial Valves
The global industrial valve market will reach 85.6 billion U.S. dollars in 2022. From the perspective of product technology leadership, European countries, especially Germany, and the United States, are the main leaders, followed by Taiwan, Japan, South Korea, China and India.
Headline
Market News
About Transportation and Warehousing Industry
With the soaring volume of e-commerce transactions, the demand for logistics is also rising. In the process of industry transformation and upgrading, smart technology has become one of the keys to industry development.
Headline
Market News
Global Market and Industry Trends of Display Equipment
In response to the COVID-19 epidemic, various countries have issued a series of bans, city closures and traffic restrictions, driving the demand for housing, working at home, online shopping, and home entertainment. This in turn has driven the demand for 3C products such as information and communications products. Among these, display panels have shown one of the greatest increases in demand, and the global display screen equipment market grew by 19% in 2020, reaching USD 13.52 billion.
Headline
Market News
3D Printing Makes A New Point for Manufacturing In Silicon Valley
3D printing technology has been widely used in recent years, and it has also allowed the manufacturing industry to evolve into a "smart" manufacturing industry, which can achieve the large output value with the less manpower.
Headline
Market News
Commercial Camera Drones Fly You Over Various Commercial Applications
How to apply camera drones in the commercial field? What are the key technologies of camera drones? This article discusses the application and technology development trend of camera drones in the commercial applications.
Agree