The Development Trend of the Sports Industry in France
Market News

The Development Trend of the Sports Industry in France

The France sports climate is booming. More than 58% of residents of the Greater Paris area exercise at least once a week for at least 30 minutes each time. Among them, indoor sports such as yoga or Pilates accounted for 13%, the largest proportion, followed by walking 12%, jogging 8%, swimming, cycling, muscle training, and other sports activities. Paris has ample public space where people can exercise without spending money, but there are also various specialized paid fitness centers in the city.
Published: Dec 27, 2021
The Development Trend of the Sports Industry in France

As the COVID-19 epidemic spread around the world, the e-commerce penetration rate during the closure of France in 2020 rose from 86.1% to 88.7%, a record high. Online sports teaching courses are popular, and people are turning to buying dumbbells, yoga mats or stretch bands, etc., to exercise at home. In addition, to avoid close contact by taking public transportation, the number of people who switched to using bicycles, electric bicycles, or scooters as transportation also increased. The Paris government has also planned many bicycle lanes to cope with the growing number of bicycle users. It can be expected that the demand for buying bicycles or bicycle repairs will continue to increase.

Overview of changes in the lives of French people in the post-epidemic era:

  • France has a population of 67 million, and about 30 million exercise regularly at least once a week. Among them are 14.5 million women whose favorite sports are hiking, cycling, swimming, bodybuilding, track and field, and yoga.
  • After the implementation of the first wave of city closures, people in France were not allowed to go out. Family members stayed at home longer, so parents and children had a lot of time together and began to play various puzzle games, and exercise together.

An overview of the impact of the post-epidemic era on the French sports goods market:

  • After the implementation of the first wave of the epidemic, the French government announced the "Bicycle Project", encouraging French people to use bicycles as a means of transportation. In May 2020, the plan was expanded to triple the use of bicycles and increase the number of bicycle users. 70,000 old bicycles were repaired in France within 20 days, with each repair cost being about 60 Euros. The French government hopes to train 500 bicycle mechanics every year and award certificates.
  • Another important plan of the French government is to designate temporary bicycle lanes. Technical support will be provided by the "Risk, Environment, Mobile and Renewal Design Center" (CEREMA) to provide technical specifications and encourage provincial and county governments and their subordinates to allocate funds to this program. Total investment in this green project is expected to be as high as 1 billion euros.

Sports goods popular in France in the post-epidemic era:

  1. Bicycle:
    Another important plan of the French government is to designate temporary bicycle lanes. Technical support will be provided by the "Risk, Environment, Mobile and Renewal Design Center" (CEREMA) to provide technical specifications and encourage provincial and county governments and their subordinates to allocate funds to this program. Total investment in this green project is expected to be as high as 1 billion euros.
    With the greater the efficiency, lighter weight, and longer endurance of bicycle motors, electric bicycles have attracted countless off-road bike enthusiasts. French people have also changed their buying mentality. They have begun to focus on quality and sustainability. The average selling price of bicycles has also increased due to the improvement of bicycle quality, rising from 364 Euros in 2018 to 566 Euros in 2019. Sales channels have not changed much.        Chain retail stores account for 55% of sales, sports goods stores 33%, and e-commerce website sales 9%. At the beginning of 2020, bicycle sales in France increased significantly by 20% due to a transportation strike. However, the outbreak of COVID-19 suddenly cut off the momentum of development and 2,400 bicycle shops fell into the abyss overnight. The French Sports and Cycling Association made a preliminary assessment of the public crisis in the first half of the year. Later France lifted the closures on the city and implemented social distancing safety regulations. Municipal governments have designated special bicycle lanes and the central government has offered subsidies for electric bicycles to promote the bicycle market. 
  2. Golf:
    Many large-scale sports events in France have been canceled due to the epidemic. Members of the French Golf Association are operating about 700 golf clubs in all regions of the country, and about 100 small courses in city centers remain open. It is one of the few sports allowed under COVID -19 restrictions. After nearly three months of lockdown, nearly all golfers were eager to return to the courses and breathe fresh air. Although golf courses have benefited from the lifting of the ban and the return of customers and new members, the golf industry is still inevitably suffering economic losses.
  3. Road running supplies:
    Hiking is the sports activity of walking or running in nature. Running and walking are some of the most important activities for French people. 40% of French people enjoy ocassional running or hiking. In the past 5 years, 35% of French people have been hiking, because the vast majority of French people like to exercise in nature. Hiking activities do not require special equipment and can be done individually. Combined with the rich natural resources all over France, there are many world-renowned walking and hiking routes, which promote the development of hiking, tourism, and sports in France.

Opportunities and transformation suggestions for Taiwan's sports goods industry in the post-epidemic era:

  • In response to the epidemic, the French government adopted the closure of public places such as gymnasiums and indoor sports buildings to prevent the epidemic from spreading. This increased the popularity of online sports teaching courses. People started buying dumbbells, yoga mats or elastic exercise straps, etc. More and more people join online sports courses. Some gyms have moved the outdoors, and promoted individual classes such as boxing, which have led to an increase in the sales of various home sports products.
  • To avoid close contact while taking public transportation, the number of people who use bicycles, electric bicycles, or scooters as transportation methods has also increased. The Paris city government has also temporarily planned many bicycle lanes in recent days to cope with the continuous growth. It is expected that the demand for buying bicycles or bicycle repairs will continue to increase.
  • The Paris Bicycle Professional Exhibition (Pro day) was held in September 2020 to provide bicycle professionals the opportunity to display and purchase. The 2020 exhibition period was from September 20 to 22. Although it was affected by the epidemic, there were still 130 exhibitors exhibiting 400 brands. More than 1,800 bicycles were exhibited, and 3,200 professional buyers visited.
  • The French Maritime Ship Show is the largest indoor ship exhibition in France. It showcases various sailing boats and jet skis, water sports, navigation equipment, the latest technology, boat rental services, tourism, and fishing. The 9-day exhibition in 2019 attracted a total of 150,000 professionals and more than 800 exhibitors from 25 countries.
Published by Dec 27, 2021 Source :taiwantradeshows

Further reading

You might also be interested in ...

Headline
Market News
Sewing Machinery Industry - Analysis of Taiwan, China, Japan, Germany
The cutting bed in the textile and garment industry is rapidly popularized, the automation penetration rate of sewing equipment continues to increase, the acceptance of template machines is improved, and the textile and garment industry continues to move abroad.
Headline
Market News
General Situation and Development of the Shipbuilding Industry
An industrial sector engaged in the construction of hulls, the installation of engines and complete outfitting, and the refurbishment of finished ships.
Headline
Market News
What is the Semiconductor Industry? What Process and Equipment are There?
Taiwan's semiconductor industry is booming, and sub-industries such as wafer foundry, back-end packaging, and testing, and IC design are among the best in the world.
Headline
Market News
Low Orbit Satellite - Development and Innovation of Communication Network Technology
The development of low-orbit satellites has attracted attention from all walks of life in recent years under the development of resources injected by international science and technology companies. Large-scale satellite galaxies, unlike past satellite communication systems, can provide broadband transmission and global connectivity services.
Headline
Market News
What is the Regenerative Medicine Industry Chain?
Regenerative medicine mainly covers tissue and cell repair, stem cell therapy, and immune cell therapy.
Headline
Market News
The Communication Technology of the Internet of Things and M2M has Entered a Period of Rapid Development
The Internet of Things (IoT) is driven by the M2M (Machine-to-Machine) paradigm, which provides the ability to connect anytime, anywhere among many smart devices. Wireless communication makes M2M communication much easier, it has more applications.
Headline
Market News
Distributed Power Energy System - Energy Saving and Environmental Protection Power Distribution System to Protect the Earth
Through virtual power plants, the integration of distributed energy such as renewable energy, energy storage equipment, and backup power has become a new science in energy management. As the proportion of renewable energy gradually increases, to solve the problem of intermittent power supply, flow batteries that can store electricity for a long time have attracted much attention.
Headline
Market News
The Third-generation Semiconductor Materials - The Key Technologies of GaN and SiC
GaN and SiC - The third-generation semiconductor material, has long been widely used in blue and green LEDs and lasers. GaN and SiC have become a must-have technology for many manufacturers.
Headline
Market News
Development of the Global Warehouse Automation Market
According to estimates, the compound annual growth rate (CAGR) of the global warehousing automation market is expected to reach 12.6% in 2023, including private equity firms joining in acquisitions to improve products and services and increase revenue.
Headline
Market News
The Development of Smart Sensor Technology and its Application Scenarios
With the rapid development of emerging industries such as the Internet of Things and mobile Internet. Smart sensors are composed of sensing elements, and signal conditioning circuit controllers, and have data acquisition, conversion, analysis, and even decision-making functions. Intelligence can improve the accuracy of the sensor, reduce power consumption and volume, and achieve easier networking, thereby expanding the application range of the sensor and making its development more rapid and effective.
Headline
Market News
What are Light Industry and Heavy Industry?
Industry determines the scale and level of national economic modernization, plays a leading role in the contemporary world national economy, and is the fundamental guarantee for national economic independence, political independence, and national defense modernization. The industry is divided into two categories: The sector that provides means of production is called heavy industry, and the sector that produces means of consumption is called light industry.
Headline
Market News
What is Health Information Technology and Why is it Important?
In the medical information and communication industry, the development of telemedicine technology and services has been accelerated due to the epidemic. Used to describe health information and its secure and reliable exchange between consumers, service providers, governments, quality groups, and insurance agencies.
Agree